Rogers & Hollands Jewelers Expands Into LGBT Market By Adding Rony
Tennenbaum Wedding Jewelry to their Bridal cases in Two of their Chicagoland
Locations
Chicago, IL – With marriage equality making major strides
across the country, the burgeoning same-sex wedding industry is attracting a
wide range of companies with years of experience in the wedding business.
One of the largest family owned
jewelry chains in the States, Rogers & Hollands, is expanding
its demographic reach and marketing to include the LGBT community by adding a
new wedding jewelry collection created to celebrate marriage and
equality.
The premier jewelry chain, which operates several stores
throughout the Chicagoland area and throughout the Midwest, has just announced
the addition of Rony Tennenbaum’s Jewelry collection to its
bridal cases in both its Woodfield Mall location in Schaumburg, and in downtown
Chicago’s Water Tower Place stores.
With stores across Illinois, Indiana,
Michigan, Minnesota, Kentucky, Ohio, Tennessee, Missouri and Wisconsin, Rogers
& Hollandsbelieves that adding the Rony Tennenbaum collection
will allow them a wider outreach and include same-sex couples as part of their
all-inclusive accepted family of consumers.
Rony Tennenbaum Jewelry has been sending a strong message of
inclusiveness to the LGBT community for almost a decade. As a wedding
jewelry designer for over 25 years, Tennenbaum’s unique
wedding and engagement ring styling is built with fashionable timeless features
and driven by a strong sense of sentiment. Tennenbaum recognized
the lack of attention the LGBT community was receiving in wedding jewelry and
designed his brand to showcase high end designs beyond stereotypical rainbows
and triangles.
More than just a designer, Tennenbaum understands
the need in educating a generation of retailers as well as consumers who are
facing new traditions and etiquettes. His outreach to the community on “The
New Etiquettes of the Rainbow” is a step in teaching both retailers and
consumers about the new options in wedding jewelry etiquette. He also
consults about making educated purchases.
As these etiquettes are being written
by the LGBT community, visionary retailers such as Rogers &
Hollands are seeking outTennenbaum’s expert understanding
in the culture, tastes and needs of the LGBT community, as well as the jewelry
and diamond worlds.
Already distributed in states such
as: Connecticut, New York, Illinois, Florida, Washington and Virginia, Tennenbaum is
thrilled to be adding his line of wedding jewelry to the Rogers &
Hollands chain. In his opinion, the stores already have a strong
loyal following and the outreach to include the LGBT community will only
strengthen their foothold as a bridal destination.
At the helm of his brand, Tennenbaum is
not only breaking the mold with his designs, but is also using his expertise
and message behind his jewelry to be in the vanguard of a new generation of
jewelry consumers, and taking with him any pioneers who wish to join forces
with him and his message on the journey.
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