RONY TENNENBAUM's "Same-Sex Marriage" Rings Bring New Trends

RONY TENNENBAUM, ONE OF THE DRIVING FORCES BEHIND THE NEW WAVE OF ‘CONTEMPORARY” DESIGN WORK, BRINGS A NEW TREND TO THE WEDDING JEWELRY MARKET

New York, NY - The landscape of the bridal jewelry market has been experiencing an incredible shift in recent years. While traditional designs and classic solitaire diamond rings have flanked the showcases for generations, there is a movement toward new and contemporary.  This shift is greatly attributed to the surge in same-sex marriages flooding the country.

With over 70% of the LGBT community living in states that allow marriage equality, the demand for modernized wedding jewelry designs is imminent.  Trend setters in their own right and early adaptors to modernizing ideas and contemporary styles, same sex couples are a new audience who just gained access to the wedding industry and they are paving the way to modernizing it.

Rony Tennenbaum, whose powerhouse designs have been celebrated for more than 25 years by the LGBT community, is one of the driving forces behind this new wave of “Contemporary” design work and at the forefront of this new bridal jewelry trend.

 The New York based designer – has created collections of engagement and wedding rings that reflect the latest fashion trends, yet still incorporate everything that is timeless and classic about bridal.

Voted one of the Innovators of 2015 by InStore Magazine, Rony Tennenbaum and his brand are rapidly expanding across the nation reaching a new generation of jewelry consumers. 

Tennenbaum's collections are created to think "outside the box", be fresh and innovative ideas, but have surpassed far beyond just the LGBT market. 

While the LGBT wedding market continues to grow and to rally mainstream retailers around its customer – even the venerable 178-years-old Tiffany & Co recently featured a gay couple in its new ad campaign – the so-called “alternative bridal” has taken a new definition. If the basic rule is there are no rules, clichés are certainly passé.

Tennenbaum has seen a fast growth in demand for his unique collections. In June of last year, Seattle-based Ben Bridge Jeweler, owned by Warren Buffett’s holding company Berkshire Hathaway Inc., began carrying jewelry by Rony Tennenbaum, and recently added three more West Coast locations. 

This past September, Tapper’s added his collection to all 3 of its Detroit locations.  Expanding recently into 4 new markets, Tennenbaum is now located in: California, Connecticut, Delaware, Florida, Illinois, Massachusetts, Michigan, New York, Virginia and Washington. 

The Tennenbaum brand represents a growing movement in bridal jewelry fashion that pays attention to the individual storytelling.  Tennenbaum’s contemporary Wedding Jewelry designs mirror the new tastes and desires of modern wedding customers privileging the sentimental over the traditional – more than being different it’s about showcasing your personality and individuality.

Kingston Fine Jewelry to Launch Rony Tennenbaum LGBT Collection

Kingston, NY - Kingston Fine Jewelry in Kingston, NY has announced the introduction of a new line of designer wedding jewelry to reach out to the ever increasing LGBT market. The family owned business is to carry the Rony Tennenbaum LGBT wedding line, joining the new generation of jewelry pioneers that are taking an accepting stance and showing support for the LGBT community. 

Kingston Fine Jewelry has been a staple in the Hudson Valley Region since 1985.  Founded by Gale Knull and Ray Bleser, Kingston Fine Jewelry has for the past four decades grown in reputation to become the premier wedding jewelry and engagement diamond destination in the region. 

The family owned jewelry store believes that adding the Rony Tennenbaum collection will allow them a wider outreach and enable them to include same-sex couples as part of their all-inclusive accepted family of customers.

To date, 19 states plus Washington, D.C. have passed marriage equality laws and judges in an additional 12 states have issued rulings in favor of marriage equality. As we continue to celebrate the unbroken string of victories in the legalization of gay marriage, more mainstream & local stores such as Kingston Fine Jewelry, are seeking Tennenbaum’s expert understanding in the culture, tastes and needs of the LGBT community, in order to break into the fast growing LGBT wedding market.

Tennenbaum’s ongoing contribution to the LGBT community (of which he is part) and his commitment to forging LGBT wedding business one local store at a time, has now positioned himself as a recognized and sought-after authority on LGBT wedding jewelry fashion and protocol. 

His outreach to the LGBT community includes a lecture series - “Rony Talks” - which are designed to address and familiarize same sex couples with the fast growing new etiquettes and traditions developing across the country as marriage becomes legal in their states.

Tennenbaum has seen a fast growth in demand for his niche collections.  Last June, Seattle-based Ben Bridge Jeweler, owned by Warren Buffett’s holding company Berkshire Hathaway Inc., began carrying jewelry by Rony Tennenbaum.  This past April, Rogers & Hollands - one of the largest family owned jewelry chains in the country - added Tennenbaum’s same-sex bridal jewelry to its Chicago-area stores.

Already enjoying a strong local presence and loyal following, Kingston Fine Jewelry’s believes welcoming the LGBT community will only strengthen their foothold as a bridal destination.

www.RonyTennenbaum

www.KingstonFineJewelry.com

Other store carrying Rony Tennenbaum LGBT Collection include:

Ben Bridge Jeweler (Tacoma & Spokane, WA)

Rogers & Holland (Chicago, IL)

Sparkle (Chicago, IL)

Christensen & Rafferty (San Francisco, CA)

Adolf Jewelers (Richmond, VA)

Blue River Diamonds (Gloucester, MA)

Maurice’s Jewelers (Miami, FL)

Cellini Design Jewelers (Orange, CT)

Rogers & Hollands Jewelers Expands Into the LGBT Market

Rogers & Hollands Jewelers Expands Into LGBT Market By Adding Rony Tennenbaum Wedding Jewelry to their Bridal cases in Two of their Chicagoland Locations

Chicago, IL – With marriage equality making major strides across the country, the burgeoning same-sex wedding industry is attracting a wide range of companies with years of experience in the wedding business. 

One of the largest family owned jewelry chains in the States, Rogers & Hollands, is expanding its demographic reach and marketing to include the LGBT community by adding a new wedding jewelry collection created to celebrate marriage and equality. 

The premier jewelry chain, which operates several stores throughout the Chicagoland area and throughout the Midwest, has just announced the addition of Rony Tennenbaum’s Jewelry collection to its bridal cases in both its Woodfield Mall location in Schaumburg, and in downtown Chicago’s Water Tower Place stores.

With stores across Illinois, Indiana, Michigan, Minnesota, Kentucky, Ohio, Tennessee, Missouri and Wisconsin, Rogers & Hollandsbelieves that adding the Rony Tennenbaum collection will allow them a wider outreach and include same-sex couples as part of their all-inclusive accepted family of consumers.

Rony Tennenbaum Jewelry has been sending a strong message of inclusiveness to the LGBT community for almost a decade.  As a wedding jewelry designer for over 25 years, Tennenbaum’s unique wedding and engagement ring styling is built with fashionable timeless features and driven by a strong sense of sentiment.  Tennenbaum recognized the lack of attention the LGBT community was receiving in wedding jewelry and designed his brand to showcase high end designs beyond stereotypical rainbows and triangles. 

More than just a designer, Tennenbaum understands the need in educating a generation of retailers as well as consumers who are facing new traditions and etiquettes.  His outreach to the community on “The New Etiquettes of the Rainbow” is a step in teaching both retailers and consumers about the new options in wedding jewelry etiquette.  He also consults about making educated purchases.

As these etiquettes are being written by the LGBT community, visionary retailers such as Rogers & Hollands are seeking outTennenbaum’s expert understanding in the culture, tastes and needs of the LGBT community, as well as the jewelry and diamond worlds.

Already distributed in states such as: Connecticut, New York, Illinois, Florida, Washington and Virginia, Tennenbaum is thrilled to be adding his line of wedding jewelry to the Rogers & Hollands chain. In his opinion, the stores already have a strong loyal following and the outreach to include the LGBT community will only strengthen their foothold as a bridal destination.

At the helm of his brand, Tennenbaum is not only breaking the mold with his designs, but is also using his expertise and message behind his jewelry to be in the vanguard of a new generation of jewelry consumers, and taking with him any pioneers who wish to join forces with him and his message on the journey.

For more information visit: 

www.RonyTennenbaum.com

Designer Creates LGBT-friendly Wedding Jewellery

Ben Bridge Jeweler, one of the biggest independently owned jewelry chains in the country, is now marketing to the LGBT community by stocking a jewelry collection whose very reason for being is to celebrate same-sex marriages.

The Seattle-based chain, which operates 70 stores primarily in the western United States,  has added Rony Tennenbaum Jewelry to its bridal cases in its Tacoma and Spokane locations. Rony Tennenbaum has been revolutionizing the bridal jewelry industry with 25 years of experience creating engagement, wedding, and anniversary rings for same-sex couples. But the pickup by Ben Bridge marks the company's first-ever chain retailer account. 

Rony introduced his own collection after recognizing the need for LGBT wedding jewelry that went beyond the stereotypical rainbows and triangles. According to the designer Engagement and wedding rings should proclaim love, not sexual orientation. 

Rony Tennenbaum’s unique pieces are built with fashion in mind and driven by classic, timeless features.  By using EcoGold in most of his creations, he guarantees that no toxins or waste materials are dumped into the environment. In addition, his strong beliefs in bringing well-needed jobs back to the US encouraged Rony to make sure most of his jewelry is locally made.

The partnership between Ben Bridge and Rony Tennenbaum Jewelry is not only a perfect match but also timely. The same sex wedding market is burgeoning nationally creating a boom in the LGBT bridal industry in key cities.

Ben Bridge travels the world in search of unique designs and the highest quality diamonds, colored gemstones, and fine timepieces and is excited to continue its tradition of offering fine jewelry with the addition of Tennenbaum’s collection.

www.RonyTennenbaum.com

About Ben Bridge Jeweler

Ben Bridge Jeweler was founded in Seattle, Washington in 1912 on a simple promise: to offer the finest jewelry, best selection, and friendly, knowledgeable service. Family-run for five generations, Ben Bridge operates more than 70 retail stores in 11 states including Alaska, Arizona, California, Colorado, Hawaii, Minnesota, Nevada, New Mexico, Oregon, Texas, and Washington.  In 2012, the American Gem Society awarded the Bridge family with a Lifetime Achievement Award in honor of their significant contributions to the jewelry industry.   For more information about Ben Bridge Jeweler visit www.benbridge.com.