RONY TENNENBAUM, ONE OF THE DRIVING
FORCES BEHIND THE NEW WAVE OF ‘CONTEMPORARY” DESIGN WORK, BRINGS
A NEW TREND TO THE WEDDING JEWELRY MARKET
New
York, NY - The landscape of the bridal jewelry market has been experiencing an
incredible shift in recent years. While traditional designs and classic
solitaire diamond rings have flanked the showcases for generations, there is a
movement toward new and contemporary. This shift is greatly
attributed to the surge in same-sex marriages flooding the country.
With
over 70% of the LGBT community living in states that allow marriage equality,
the demand for modernized wedding jewelry designs is imminent. Trend
setters in their own right and early adaptors to modernizing ideas and
contemporary styles, same sex couples are a new audience who just gained access
to the wedding industry and they are paving the way to modernizing it.
Rony
Tennenbaum, whose powerhouse designs have been celebrated for more than 25 years
by the LGBT community, is one of the driving forces behind this new wave of
“Contemporary” design work and at the forefront of this new bridal jewelry
trend.
The
New York based designer – has created collections of engagement and wedding
rings that reflect the latest fashion trends, yet still incorporate everything
that is timeless and classic about bridal.
Voted one of the Innovators of 2015 by InStore Magazine, Rony Tennenbaum
and his brand are rapidly expanding across the nation reaching a new generation
of jewelry consumers.
Tennenbaum's
collections are created to think "outside the box", be fresh and
innovative ideas, but have surpassed far beyond just the LGBT market.
While
the LGBT wedding market continues to grow and to rally mainstream retailers
around its customer – even the venerable 178-years-old Tiffany & Co
recently featured a gay couple in its new ad campaign – the so-called
“alternative bridal” has taken a new definition. If the basic rule is there are
no rules, clichés are certainly passé.
Tennenbaum has
seen a fast growth in demand for his unique collections. In June of last
year, Seattle-based Ben Bridge Jeweler, owned by Warren Buffett’s holding
company Berkshire Hathaway Inc., began carrying jewelry by Rony Tennenbaum, and
recently added three more West Coast locations.
This past
September, Tapper’s added his collection to all 3 of its Detroit
locations. Expanding recently into 4 new markets, Tennenbaum is now
located in: California, Connecticut, Delaware, Florida, Illinois,
Massachusetts, Michigan, New York, Virginia and Washington.
The
Tennenbaum brand represents a growing movement in bridal jewelry fashion that
pays attention to the individual storytelling. Tennenbaum’s contemporary
Wedding Jewelry designs mirror the new tastes and desires of modern wedding
customers privileging the sentimental over the traditional – more than being
different it’s about showcasing your personality and individuality.
